About Panoptic Design

An Integrated, Full-Service Design and Technology Agency.

For over 25 years, Panoptic has been specializing in creative solutions for your business. We focus on providing consultation, design and digital technology answers to companies and organizations that reflect who they are and where they want to be. Our experience, expertise, process and people bring a clear vision and fresh perspective to all forms of communication.

A successful web site requires three things: strategic thinking, outstanding design and thoughtful application of technology. All of Panoptic’s capabilities are derived from the creative fusion of these three disciplines in each and every project we do. A web site, for us, is a thoroughly executed process, starting with strategy, through design and production, to launch and maintenance. We proceed thoughtfully and with a constant eye on meeting the client’s ultimate objectives.

Strategy.
We understand how people interact with a web site. And how it should be structured to anticipate and address those needs. It takes more than a clever design. More than a lot of technological bells and whistles applied indiscriminately. It takes a visceral understanding of the real purpose of a specific web site. Our strategy is guided by one basic premise: web site visitors demand an online experience that is understandable, engaging and helpful.

Design.
Our design is focused on converting the most complex information into a compelling communications message. A message that is organized, appropriate and easily navigable to ensure that critical business objectives are met. Our clients’ online presence is determined by the content, visual approach and perceptions they want to communicate, not the creativity and technology we want to impose upon them.

Technology.
When advanced technology can enhance a client’s branding message, Panoptic will apply that technology to a project. But this new technology will only be used if it enhances the clarity of the messages we are communicating. Our approach is to integrate design and technology with restraint and with a clear understanding of what each element contributes to the communication process.

Services

We love our work.

Dynamic Websites

Dynamic Websites

Your online presence is vital to your business. We create custom websites that reflect who you are, and what you want to communicate.

Responsive Design

Responsive Design

Audiences are increasingly accessing websites through mobile and tablet devices. We will optimize your site to work across all platforms.

User Analytics

User Analytics

We will provide detailed reports about the activity on your site. Understanding these statistics is crucial to a better user experience.

Site Upkeep

Site Upkeep

Updating to the latest technology is critical to the health and security of your website. Let us assist you with the proper maintenance your site requires.

SEO Optimization

SEO Optimization

We understand how Search Engine Optimization works. Panoptic can help you rank higher in organic and keyword searches across the internet.

Traffic Increase

Traffic Increase

What is attracting people to your website? We will work with you to figure out how to reach a wider audience, and increase your site traffic.

E-Commerce

E-Commerce

Whether you are selling t-shirts or memberships for your organization, Panoptic can implement a secure payment system into your site.

Social Media

Social Media

Your website can work responsibly with social media. Integrate your “tweets”, “likes”, and “pins” to create an even stronger online presence.

Logo & Branding

Logo & Branding

We care about your image just as much as you do. Our knowledgeable staff has years of experience in graphic and identity solutions.

Print Design

Print Design

Business cards, brochures, letter heads, envelopes, press kits, folders. We make sure that all of your marketing materials are working together.

Creative Consulting

Creative Consulting

2 heads are better than 1. Panoptic is always happy to work with clients on figuring out exactly what they need to get where they want to be.

… and more!

… and more!

Copywriting, Audio, Video, Photography, Apps… Panoptic Design does it all!

Our Project Development Process

A Five Phase Approach

We view every assignment as a fresh challenge, each with a singular set of facts, influencing factors and possibilities. Today, corporations and organizations are becoming increasingly more specialized. Messages are more complex to communicate. And online audiences are more diverse than ever. That’s why a constant is needed: an approach, a process, a set of proven practices that guides each project to a successful conclusion. Panoptic has developed that essential process model…

 

Phase 1: Project Definition
Review and evaluation of current website and marketing materials. Research and competitive analysis of similar category websites to determine best practices. Stakeholders interviewed to clarify project goals and objectives.
Results: Marketing Strategy and Visual Direction.

 

Phase 2 : Information Architecture
Business requirements and functional specifications determined. Audience profiles developed to map content and functionality from user perspective. Working map developed and approved.
Results: Functional Specifications and Information Architecture.

 

Phase 3: Visual Design
Content and information architecture drive navigation design. Marketing strategy and positioning provide context for key messages and tone for visual design. Photography, graphics, color, and typography choices are made within the context of identity standards and the unique interactive potential of the medium.
Results: Navigation Conventions, Concepts and Visual Design.

 

Phase 4: Implementation & Testing
Programming and scripting follow accepted web standards with a focus on the future evolution of the medium. Browser agnostic code and Cascading Style Sheets (CSS) are used to create screens. All code is tested and validated prior to launch.
Results: Programming, Information Design, and Graphics.

 

Phase 5: Market / Measure / Maintain
Initial deployment includes Alpha and Beta releases for cross-platform compatibility and user testing. Launch of the new site is coordinated with a marketing and communication plan that maximizes the impact of the Web development effort. Critical to the long-term success of the site is an ongoing plan that integrates site updates into an overall marketing strategy.
Results: Testing, Launch Plan, Analytics, and Update Schedule.

Portfolio

Just a few of our great clients...

Ready to discuss your next project?

Contact us today!

Panoptic Design
1830 Rose Tree Lane
Philadelphia, PA 19083
info@panopticdesign.com
215-232-8722

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