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business
2008 November 9 • books, businessKnow Your Site
sample chapter: Extract from the forthcoming book, the Website Owner’s Manual. Paul Boag takes a look at some of the simple things you can do to gain a fuller understanding of how your website is performing, both for your users and in a broader sense.
[credit: Digital Web]
Really bad advice from the WSJ
article: 'How to Create a Successful Web Site For Nothing (or Almost Nothing)' is the title, and, well...it's awful. No wonder so many small and medium sized business have no clue how to leverage the web to their benefit.
[credit: D. Keith Robinson]
Finding the Perfect Domain Name
article: Suggested steps to finding a great domain.
[credit: MarketingHub.info]
10 Tips For Your First Email Campaign
article: Important steps to take if you want that email newsletter to pay dividends.
2008 March 23 • business, resourcesCreative Commons License Visual Tutorial
tutorial: A simple visual story on the creative commons license and why its important.
[credit: elearningpost]
Common Reasons a Website is Unsuccessful
article: There is no one equation for success online, but there are a number of common causes for failure with a website. Here is a look at ten possible things that can keep you from achieving anything significant with a website.
[credit: Vandelay Website Design]
99 Ways to Promote Your Blog
list-o-links: Nice list of links to link building, community, social media, forums, groups, article distribution and other promotion sites.
2007 August 17 • business, designKeep Landing Pages Simple
article: In every case, landing page effectiveness and measured conversion increased significantly when choices and unnecessary distractions were eliminated — and the overall design and orientation of the page emphasized the call to action.
[credit: SIGNAL VS. NOISE]
Define a Clear Goal for your Website
article: But when it comes to business websites, there is investment and return involved. If you invest in the website, you expect to get a return on investment (ROI). And to get any return, your site needs to have a goal, according to which all the actions will be compared.
[credit: Improve the Web]
Domain Name Tools
list: Collection of online domain naming tools.
[credit: Tutorial Blog]
Corporate Blogging 101
article: Ten easy steps to get a corporate blog up and running.
[credit: Small Business SEM]
Social Media Optimization Tutorial
Tutorial: Beginning with a Benefit/Risk evaluation.
[credit: Stuntdubl]
Website Marketing Tips
advice: Need some ideas on how to market your website on a limited budget? Got 100 dollars? 7 Experts share budget website marketing tips.
[credit: SEOish]
Dnscoop
tool: Get instant information on a given url. Dnscoop shows historical information on the page, current Google PageRank (and if its valid), Traffic ranking from Alexa, indexed pages via Google-MSN-Yahoo-Alltheweb-Altavista, Link Value Report from Text-link-ads, and even a estimated worth of site.
2007 June 3 • business, seoGolden Rules of Linkbaiting
article: Linkbait is essentially a piece of content placed on a web page - whether it’s an article, blog post, picture, or any other section of cyberspace - that is designed for the specific intention of gathering links from as many different sources as possible.
2007 April 26 • business, web standardsBusiness Case for Web Standards
article: Building Web sites with modern standards-based techniques can reduce bandwidth costs, enhance accessibility, and facilitate content management.
2007 April 8 • business, processStakeholder Interviews
article part one and part two: Navigating company politics, avoiding client bias, and eliciting the information you need to inform your design.
2007 March 30 • business, processBusiness Stakeholder Interviews
article: "Gathering business requirements from stakeholders is critical to good design, but setting up quality interviews can be tough. In the first of his two-part series, Michael Beavers discusses using company politics and frustrations to your advantage, and why tossing out the org chart may be the best way to figure out who really wields influence over a company's website."
2007 March 25 • business, e-mail, resourcesEmail Marketing Tools
review: New packages are taking the headache out of customizing sales pitches and tracking Web-site responses.
2007 March 25 • business, ecommerceAlways Be Converting
article: You understand it takes great content to get noticed and to get quality, relevant sites to link to your site. You know all about on-page optimization, site architecture/internal link structure, varying inbound link anchor text and formulating deep linking strategies. But it takes conversions to make it all worthwhile.
[credit: Marketing & E-Commerce Consultant]