
business
2005 February 20 • business, ecommerceGenerating Leads Online
tips: Seven suggestions to help your website convert more leads.
2005 January 16 • businessGive Site Traffic a Lift Without Spending a Lot
article: "Don't overspend on services that promise to draw consumers to your Web site. Apply these strategies from seasoned online sellers to keep expenses low."
[credit: StartupJournal.com]
7 ways to promote your website
article: The pros and cons of seven popular website promotion techniques.
[credit: Silktide]
Increase Email Delivery Rates
article: Start using Active Bounce Management. A bounce is a notification that your email message, for whatever reason, didn’t make it to the recipient. This article discusses the SMTP codes that communicate the reason for the bounce so you know what to do to correct the problem.
[credit: reachcustomersonline]
Landing Page Design
article: 20 guidelines to create successful landing pages.
2004 December 31 • businessCopyrights and Intellectual Property
article: Two Intellectual Property Attorneys answer your questions about copyrights and IP.
[credit: SitePoint Web Design Services]
Choosing a Good Password
article: How to choose and safeguard your passwords.
2004 December 2 • blogs, businessWhat is a business blog?
article: There are many potential applications of business blogs, including: Customer Relations: Building relationships and community with customers; Customer Service: Dialoging with customers, gaining feedback, providing support, knowledge base archive.
[credit: bBlog]
Elements Of A Complete Business Plan
article: A business plan has three primary functions: 1. To serve as an Action Plan; 2. To serve as a Road Map; 3. To serve as a Sales Tool. [credit: bBlog]
2004 November 25 • blogs, businessBusiness Blogging
article: For businesses in which community building is an objective blogging tools deliver ideal capabilities. By the same token, individual and group control must be acceptable, and even desired, for blogging to work in a corporate setting. In addition, the personal voice must be seen as a good thing, whether to form a more direct connection to customers or to allow for more meaningful discussions within the firewall. [credit: elearningpost]
2004 November 25 • blogs, businessBusiness Blog Consulting
website: Devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects. [credit: bBlog]
2004 November 14 • business, designSimplicity Equals Trust
article: How Simple Should Your Site Be? People trust simply designed websites; that plain text, unadorned format seems soothing and trustworthy vs. a website that is plastered with gaudy graphics and fast talking content. [credit: UI Designer]
2004 November 14 • business, designBeyond Surface Credibility Online
article: In an online world full of Adware, Browser Hijackers, Dialers, Trojans, Drive-by Downloading, Viruses, Worms, Spam, and Phishers, credibility is increasingly difficult to develop and maintain. [credit: UI Designer]
2004 November 5 • business, processLinking Out is Good
article: Linking out to external websites is a great thing - it can enhance your website's usability, credibility and search engine ranking. [credit: UI Designer]
2004 October 17 • business, ecommerceWeb Analytics: A User's Guide, Part 1
article: A primer on the all-important science of tracking your e-commerce site's user behavior to improve your bottom line. [credit: Ecommerce Guide]
2004 October 15 • business, e-mailThe Tyranny of Email
article: "Email is one of the greatest things the computer revolution has done for personal productivity. Used improperly, it can also hurt your productivity. This article discusses ways to use email effectively. Then it goes beyond that and talks about how to be productive, period." [credit: paranoidfish.org/links]
2004 October 15 • business, web standardsWeb Standards: A Business Perspective
article: Non-technical article that highlights how your business can benefit from using web standards. [credit: 456 Berea Street]
2004 October 15 • businessTop 5 risks of not managing your content
article: (1) Legal, (2) Compliance, (3) Unnecessary cost, (4) Missed business opportunities, and (5) Untapped relationships with existing customers. [credit: Column Two]
2004 October 10 • businessWhen Conversion Happens Offline
study: A survey of 3,000 adults found that online research led to $180.7 billion in offline retail sales, 70% more than the $106.5 billion in direct online consumer spending. "The data confirm that the Internet`s role as a consumer product information utility is much larger than its role as a direct selling medium." [credit: A Day in the Life of a Persuasion Architect]
2004 September 26 • business, writingFour Steps to Better Online Communications
article: Focused on helping nonprofits understand some of the basics of communicating on the web. [credit: Common Craft]


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