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business
2004 March 27 • businessProblem Clients - Save or Delete?
presentation: Dealing with problem clients. Difficult clients can turn into great clients if you find an effective way to improve the relationship. Here's how you and your team can deal with some of the worst. [ credit: fullasagoog.com DreamweaverMX blend]
2004 March 21 • business, writingHow to tell people what else you do on your website
article: People come to your website on a mission. They want to do something specific. They are tunnel readers. Telling them what else you do—without annoying them—is a major challenge. Doing it well is about relevance and context. It’s about presenting the right content at the right time.
2004 March 14 • books, business, design, resourcesDefensive Design for the Web
book: Defensive Design for the Web: How To Improve Error Messages, Help, Forms, and Other Crisis Points. "The folks at 37signals have created an invaluable resource: tons of 'best practice' examples for ensuring that Web users can recover gracefully when things — as they inevitably will — go wrong." Steve Krug, Author, Don't Make Me Think.
2004 March 2 • business, designInherent value testing
article: Jared M. Spool has written an article on the using a technique he calls inherent value testing. To quote:
Inherent Value Testing showed us what was valuable about the site and its underlying services. It gives us a concise, easy way to learn how well the site communicates value and where it falls short.With the results of this technique, design teams can easily prioritize changes. Subsequent testing can demonstrate that changes have improved the design. Inherent Value Testing is one more technique in our user experience toolbox that gives teams the information they need to create successful designs.
(A follow-up article describes in greater detail how to actually conduct inherent value tests.) [credit: Column Two]
2004 February 29 • business, writingHelping Your Visitors: a State of Mind
article: Looks at four reasons why you should stay focused on HELPING your site visitors before you start trying to sell your products, services or subscriptions.
2004 February 29 • business, web standardsThe benefits of Web Standards to your visitors, your clients, and you
presentation: Given to the Web Standards Group, Macromedia User Group and Cold Fusion User Group at MXDU2004: Day Zero. [credit: Web Standards Project Buzz]
2004 February 29 • blogs, businessWeblog strategies for nonprofits
article: Not everyone has the money to spend on a high-end CMS. Thankfully there are other options, specifically blogs. Here is a good article about Weblog strategies for nonprofits. [credit: Digital Web Magazine]
2004 February 29 • business, writingHow To Conduct An Online Survey
article: An online survey can provide a safe place for your customers to share their responses, opinions, and ideas. This article describes how to create and conduct online surveys to engage your customers in a dialogue. [credit: Weblog]
2004 February 21 • business, e-mailQ & A on Responsible Email Marketing
report: Still puzzling over what the new anti-spam regulation means to you as an email marketer or publisher? Here's a nifty report presented in the form of an online Q & A by Mike Adams of Arial Software. Note that it's not a PDF download. Rather it's presented as a sequence of Web pages you click through. A great example of "marketing with content." [credit: WordBiz Report]
2004 February 1 • business, designDesigning on spec
article: And why it is a bad idea. Rule of thumb: if you are expecting to get paid for your work at some point, don't design anything until your contract is signed.
2004 January 25 • accessibility, businessBusiness Case for Web Accessibility
article: Making your website accessible to the widest possible audience is socially responsible and makes excellent business sense. [credit: Digital Web Magazine]
2004 January 18 • business, e-mailCAN-SPAM Liability
article: Notes you have legal liability under the new CAN-SPAM Act if a spammer illegally promotes your products or services. [credit: Wilson Internet]
2004 January 4 • businessA View From a Shopping Cart
article: Ten secrets to shopping cart satisfaction that can enhance a customer's overall experience at your site. [credit: Ecommerce Guide]
2004 January 4 • business, e-mailCAN-SPAM: Loin-Girding 101
article: What you need to know and do about the CAN-SPAM Act of 2003.
2004 January 4 • business, seoSearch Engine Success, Step-By-Step
tutorial: Free, targeted search engine traffic sounds too good to be true, right? Wrong! Get back to basics with Codrut's no nonsense, step by step guide to optimising your site for free listing in the search engines. [credit: SitePoint.com]
2004 January 4 • business, e-mailHow to Comply with the CAN-SPAM Act of 2003
article: Here's an up-to-date article by Ralph F. Wilson on how to comply with the "CAN SPAM Act of 2003."
2004 January 4 • business, e-mailSteady dose of realtime interruptions
article: E-mail is suffering. Indeed, it's very close to the breaking point where it will stop being useful, whether for personal communication or for company newsletters. [credit: InfoDesign]
2004 January 1 • blogs, business, resourceswebsite: A social networking site focussed on bussiness. An interesting way to manage contacts.
2003 December 19 • business, designUnderstanding brand experience
PDF: Presentation given at AIGA Houston.
2003 December 14 • business, resources, usabilityeCommerce Usability Guide
resource: Free ecommerce usability guide below provides guidelines and advice for implementing easy to use ecommerce websites. It focuses on online catalog/selling functionality for wholesalers, distributors and retailers.