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business
2003 December 14 • blogs, businessWhat Is RSS, and Why Should You Care?
article: What is RSS and why is it important?
2003 December 14 • businessWeb Standards for Business
article: Highlights the benefits of using Web standards for business sites (Internet, intranet and extranet sites). Aimed at stakeholders from the marketing, communication and IT departments.
2003 December 5 • business, writingCrafting a Powerful Executive Summary
article: "If you think a proposal's executive summary is really a summary, you're missing the point. Here are six tips for turning your blah conclusions into an effective, well-substantiated pitch." [credit bBlog]
2003 November 27 • business, process, resources, toolsAIfIA Tools
tools: Document templates, process map posters and other IA tools.
2003 November 5 • business, resourcesWeb Design Practices
website: Heidi Adkisson has updated her research based Web Design Practices site with information on Faceted Classification, with practices such as "77% of sites using faceted classification provided faceted navigation, but no facet-based advanced search". The data comes from 75 leading e-commerce sites, collected in October, 2003. [ credit: Poorbuthappy Guide to Ease]
2003 November 2 • business, resourcesWeb Credibility
resource: Stanford's Web Credibility Study includes quick advice on ensuring your site is credible, including the ten guidelines for Web credibility.
2003 November 2 • business, resourcesRunning your own web agency
series: Four articles and counting...
- Web Business: creating a business plan
- Getting a Loan: securing a business loan
- Selecting Professionals: tips on hiring the right accountants, attorneys, and other consultants
- Business Entity Options: there’s more to running a web business
Emailers Decry Lack of Guidelines
news item: In the absence of a practical set of guidelines that could staunch the flow of grassroots hatred of email marketing, a meeting of the International Association of Privacy Professionals came to consensus that email marketers need to abide by a stricter, self-enforced code of behavior. Worried that the masses will light up torches one night and come storming the email marketing castle with the help of restrictive legislation, Truste's president Fran Maier said, "We've just got to have some sort of coordinated approach. We have to be tougher." Washington Times reports. [credit: MarketingWonk]
2003 October 29 • blogs, businessBlogs in Business
article: EContentmag.com takes a look at weblogs in the business setting:
"While it's too early to know exactly how blog use will take shape in the enterprise, the blog has the potential to be a key business communication tool, especially as popular communication methods such as email become saturated. While blogs are still in their infancy and are only beginning to show up in the enterprise, they just may affect business communication in a couple of ways. First, the blog could be used by companies as an innovative way to communicate outside the company with customers (or distributors and suppliers) about a variety of topics related to what a company does. And second, blogs could be used internally behind the firewall as a way to distribute information that changes on a regular basis, perhaps providing a more sensible venue for news than the company portal or, by virtue of their inclusion, provide a compelling reason for employees to regularly visit and contribute to the portal."
Replace RSS with Weblog in that entire paragraph and the article becomes even more powerful. File...Print.
[credit: Library Stuff] 2003 October 29 • business, iaGood Information Architecture Increases Online Sales
article: "Information Architecture can be applied to resolve breakdowns in site design and navigation structure. The role of good Information Architecture is to make the Website work not in the technical sense, but from a functional, organized, conceptual perspective." (Ivan Walsh - Sitepoint) - courtesy of lucdesk... [credit: InfoDesign]
2003 October 25 • business, e-mailSenate Passes No-Spam Registry Bill
news: The Senate unanimously passed a bill that would create the email equivalent of the National Do-Not-Call Registry, make illegal the practice of using deceptive email subject lines, like "Re: info you requested" and force email marketers to include a distinguishing tag in their subject lines, such as "ADV."
2003 October 24 • business, e-mailA Case for Publishing via RSS Feed and E-Mail
article: A case for publishing your website content by both e-mail and RSS feed, a rapidly growing technology to syndicate your headlines to subscribers and to other websites.
2003 October 24 • business, design, resourceswebdesignpractices.com
website: Begun as a Masters Thesis study of 75 ecommerce sites, this website is devoted to helping designers understand what design practices are currently in use on the Web — and aims to gather research about the usability of commonly-employed design practices.
2003 October 24 • business, e-mailQuarter of People Surveyed Avoid Email
report: Results found that insufferable spam has driven 25 percent of those polled to avoid using email. Some of the respondents are concerned that wanted email will be lost in the clutter of unwanted email. And others just don't trust their messages, fearing that a spammer may co-opt email addresses of friends and family. Also see Survey Confirms It: Spam Sucks. [credit: MarketingWonk]
2003 October 24 • business, design, usability20 Tips to Minimize Shopping Cart Abandonment
article: Bryan Eisenberg from clickz.com lists 20 different ways to reduce shopping cart abandonment. Also see part 2. [credit: GUUUI]
2003 October 23 • blogs, businessBlog for Business: Is It Right for Your Company?
article: Blogging as a marketing tool.
[credit: bBlog]
2003 October 23 • business, web standardsThe Business Value of Web Standards
article: The economic benefits of standardization are tangible. Once we can quantify them, businesses will begin realize the true promise of the Web — interoperable content freely shared.