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writing
2004 September 19 • writingWriting: Newsletters and Emails
list:
Reports and articles to improve the quality of your online newsletters and emails. "Writing great newsletters and effective emails is one of the most active and effective ways to promote your products and services online. It's also a great way to build a loyal readership and retain existing customers."
Grammar and Punctuation for the Web: What’s Proper?
article: Practical tips on writing for the Web. The whole point of grammar and punctuation is to enhance understanding - not to enforce rigid conformity." [credit: elearningpost]
2004 September 12 • writingWeb writing: How to judge a good website from a bad one
article: "How a website has written its links is an excellent way to judge its quality. Good websites tend to have a rich and intuitive link structure. Good web writers think clearly about how each piece of content links up with the rest of the content on the website." [credit: InfoDesign]
2004 September 12 • accessibility, e-mail, usability, writingText Email Newsletter Standard
proposed standard: TEN for short, this is a new standard being formed for text email newsletters. It is designed to increase usability and accessibility of plain text email newsletters. [credit: Digital Web Magazine]
2004 August 24 • writing8 Simple Rules for Web Writing
article: Writing for the web is different than writing for print. People read differently on the web. They scan text looking to pick out information rather than read your article word-for-word. Here are some simple guidelines for making your content scannable.
2004 August 21 • writingWhen is a long document not a long document?
article: On writing long documents for the web. To quote:
Your job may entail writing long documents. They may be reports, manuals, policy or discussion papers, for example. Until now you have perceived them as paper items, because you print, copy, bind and circulate a paper version. But somewhere along the line, your work started getting published on a web site or intranet.Next time you start on such a job, web-proof your work from the start. It's not particularly difficult - provided you start from scratch with the web in mind.
[credit: Column Two]
2004 August 19 • writingKnow When People Stop Reading
article: If you write your site well, read what will happen. [credit: nick usborne's excess voice]
2004 August 10 • blogs, writingA Successful Blog
article: Advice on creating and maintaining a successful blog. [credit: asterisk*]
2004 August 8 • writingWriting effective link text
article: Six guidelines for writing better link text. [credit: 456 Berea Street]
2004 August 5 • writingTen Mistakes Writers Don't See
list: (But Can Easily Fix When They Do). The list also could be called, "10 COMMON PROBLEMS THAT DISMISS YOU AS AN AMATEUR," because these mistakes are obvious to literary agents and editors.
2004 August 1 • design, writingHow to Properly Format Dates
article: "The purpose of this article is to examine how dates are displayed on the web and to provide people with a usable format to follow. The recommendation provided is general and not limited to only web pages." [credit: WebWord Usability Weblog]
2004 August 1 • seo, writingTweaking Your Site's Copy to Get More Search Engine Traffic
review: A 'How To' kit that comprises two reports and one interview transcript. Plenty of examples and screenshots. Lots to learn. [credit: nick usborne's excess voice]
2004 July 28 • writingWriting effective link text
article: "Follow these six guidelines for how to write effective link text and your site visitors will be able to find what they're looking for quickly and efficiently." [credit: InfoDesign]
2004 July 11 • writingThe Web Developer's Copywriting Guide
article: A quick and dirty guide shows those of us who aren't trained writers how to create effective Web content for the sites we build. [SitePoint.com]
2004 July 5 • writingFOUR THINGS EVERY WEB SITE HEADLINE MUST DO
article: Somewhere on your home page, probably close to the center of the first screen people see, you have a main heading or headline. Yes? This is the most important piece of writing on your site. This is probably the first thing new visitors will read. It had better be clear. It had better be engaging. It had better get your readers thinking, “Yes! I’m in the right place. I can find what I want on this site!” [credit: excess voice]
2004 June 24 • writingWeb Copywriting 50+ tips
tips: Web Copywriting Tips And Advice. [credit: excess voice]
2004 June 23 • business, writingQuality metadata makes for successful web content
article: "Metadata is a web writing skill. It helps your readers quickly find what they need. Metadata is an essential part of successful web sales and marketing efforts. It helps influence people to buy. In every sense, metadata can drive action. It can help you achieve your objectives." [credit: InfoDesign]
2004 May 19 • writingSay when and where in web content
article: Certain expressions in web content get users all discombobulated. Relative expressions of time and place need an anchor, a key, right there in the text. [credit: webgraphics]
2004 May 16 • design, writingWords come before looks in web design
article: by Gerry McGovern. Advertising agencies tend to design awful websites because they are obsessed with getting attention. When people come to your website, you have already got their attention. They want to do something. They want detail. They want facts. The thing they value most is their time. So don’t waste it.
2004 May 14 • resources, writinguseful style guide
style guide: This guide is based on the style book which is given to all journalists at The Economist. [credit: Gleanings eleganthack.com]