Panoptic is an integrated, full-service, professional design and technology firm specializing in online solutions. We focus on providing consultation, design and digital technology solutions to companies and organizations that reflect what they are and where they want to be. Our experience, expertise, process and people bring a clear vision and fresh perspective to online communications.
A successful web site requires three things: strategic thinking, outstanding design and thoughtful application of technology. All of Panoptic’s capabilities are derived from the creative fusion of these three disciplines in each and every project we do. A web site, for us, is a thoroughly executed process, starting with strategy, through design and production, to launch and maintenance. We proceed thoughtfully and with a constant eye on meeting the client’s ultimate objectives.
Strategy. We understand how people interact with a web site. And how it should be structured to anticipate and address those needs. It takes more than a clever design. More than a lot of technological bells and whistles applied indiscriminately. It takes a visceral understanding of the real purpose of a specific web site. Our strategy is guided by one basic premise: web site visitors demand an online experience that is understandable, engaging and helpful.
Design. Our design is focused on converting the most complex information into a compelling communications message. A message that is organized, appropriate and easily navigable to ensure that critical business objectives are met. Our clients’ online presence is determined by the content, visual approach and perceptions they want to communicate, not the creativity and technology we want to impose upon them.
Technology. When advanced technology can enhance a client’s branding message, Panoptic will apply that technology to a project. But this new technology will only be used if it enhances the clarity of the messages we are communicating. Our approach is to integrate design and technology with restraint and with a clear understanding of what each element contributes to the communication process.